Privacy policy

Effective Date: July 31, 2025

Who We Are

your101 is a partnership firm based in India:
Address: S-77, Okhla Phase 2, New Delhi – 110020, India
Email: contact@your101wear.com

What Information We Collect

We collect Personal Information including:
- Device & Usage Data: IP address, browser type, time zone, cookies, log files, pixels
- Order & Account Data: Name, email, address, phone, wishlist items, purchase history, product reviews
- Payment Data: Processed securely via Razorpay; we don’t store payment credentials
- Marketing Preferences: Newsletter sign-ups, account preferences, contact opt-ins

How We Use Your Information

We use your data to:
- Provide and fulfill orders, send confirmations and updates
- Offer customer support and service
- Detect and prevent fraud and enhance security
- Run analytics and improve site usability
- Send marketing communications only with your consent, with easy opt-out

How We Share Your Information

We share data only for service provision and compliance:
- Logistics: Shiprocket for delivery
- Payment: Razorpay for payments
- Marketing & Analytics: Google Analytics, Facebook Pixel, other tools
- Email/SMS Platforms: If used, strictly for communication
- Third-party service providers: Shopify/GoDaddy, Shiprocket, Razorpay - under contract and with confidentiality obligations
We do not sell your personal data. We may disclose information if required by law.

Cookies & Tracking Technologies

We use cookies, pixels, tags, and similar technologies to:
- Recognize returning users and retain session data
- Analyze traffic and usage trends
- Enable personalized content and advertising
You can disable cookies via your browser, though this may affect site performance. We do not honor “Do Not Track” signals from browsers.

Data Retention

We retain your data only as long as necessary to serve business purposes or comply with legal obligations. Once no longer needed, we delete or anonymize the data; archived backups are securely stored and eventually deleted.

Data Security

We rely on third-party platforms (GoDaddy, Razorpay, Shiprocket) employing industry-standard encryption and security practices. While we strive for safety, no online method is completely secure.

Children’s Privacy

Our Site is intended for users 18+ only. Any information from minors will be deleted promptly upon discovery.

Your Rights

You have the right to:
- Access, update, or delete your account data
- Withdraw consent or opt-out of marketing at any time
- Request a copy of your personal data
- Object to data processing
Email us at contact@your101wear.com to exercise these rights.

Third-Party Links & Services

Our Site may include links to external websites (e.g., social media, payment services). We are not responsible for their privacy practices. Please review their policies before sharing personal data.

Transfers & Sale of Business

In the event of a sale, merger, or acquisition of our business, user data will be transferred and governed under the new owner’s policies - but your data will be safeguarded under terms aligned with this Policy.

Changes to This Policy

We may update this policy periodically. Any material changes will be notified via email and site update. Continued use after changes implies acceptance.

Contact Us

For privacy queries or data requests, please email: contact@your101wear.com